Day 94: Your Type

Many designers become recognisable through consistent typographic choices. A personal type system — a primary typeface, a secondary face, and rules for size and spacing — gives your work coherence and frees you to focus on ideas. It can evolve, but it starts with a decision.

Objective. Define a personal typographic system.

Choose a primary and secondary typeface that feel like you. Define rules for how you use them, then design a poster that demonstrates the system.

• Two typefaces maximum
• Write at least five rules for size, weight, case and spacing
• Display the rules on the poster

• A clearly defined type system
• Well-written rules
• A poster that demonstrates the system

Use this system for every remaining day of the challenge.