Day 84: The Season

Theatre companies and orchestras announce whole seasons, not just single events. The art director creates a system — a grid, palette, image style and typographic voice — that can stretch across many productions while keeping each one distinct.

Objective. Design a poster that clearly belongs to a larger system.

Design one poster for a production within a theatre company’s season, along with a one-page sketch of how the system extends to two more shows.

• Define a fixed grid, type and image approach
• Show how the system works for two other productions (sketches are fine)
• Each production must feel distinct

• A finished, strong poster
• A clear, extensible system
• Balance of consistency and variety

Fully design all three posters.