100 Days of Posters / Day 018 of 100

Day 18: The Programme

A festival lineup with a lot to say.

Chapter
02 Typography
Level
Beginner
Time
60–90 minutes
Canvas
1080 × 1350 px

The principle

Some posters carry a lot of information: names, dates, venues, times, sponsors. The challenge is to keep a dense poster readable and still visually interesting. Clear typographic hierarchy, consistent styles and good grouping let a viewer scan the essentials first and the details later.

Objective. Organise a large amount of typographic information into a clear, attractive system.

The brief

Design a lineup poster for a fictional three-day film festival with at least fifteen screenings.

Invent the festival name, the films, the venues and the screening times.

Constraints

  • Typography only
  • At least fifteen screenings across three days
  • Maximum two typefaces
  • Maximum three colours

You're done when

  • All information present and readable
  • Clear, consistent styles for each level
  • A strong overall visual impression

Stretch goal

Design a style sheet showing every text style used, with its size, weight and spacing.