Day 90: Board to Poster

Professional art direction begins with a moodboard: a collection of references for colour, type, image and tone. It aligns everyone around a direction before design begins. The skill is not in collecting nice images, but in identifying the thread that connects them and translating it into something original.

Objective. Translate a moodboard into an original visual direction.

Choose a fictional client and build a moodboard of twelve references. Then design a poster that captures its direction without copying any reference.

• Twelve references, labelled with what each contributes
• No reference may be copied directly
• Write one sentence describing the direction

• A clear, curated moodboard
• An original poster that captures the direction
• A concise direction statement

Give your moodboard to a friend, design separately, and compare results.