Day 81: The Film

Art direction is the translation of an idea into a cohesive visual world: palette, type, image, tone and texture working together. A film poster must convey genre, mood and story in a single frame, without giving away the plot. It is a promise of an experience.

Objective. Translate a story into a single, cohesive visual direction.

Write a one-sentence synopsis for an imaginary film, then design its theatrical poster.

• Write the synopsis first
• The genre must be clear without reading the tagline
• Include a title, tagline and a credit block

• A clear genre and mood
• A cohesive visual world
• Professional film poster conventions

Design a teaser poster for the same film that reveals even less.