100 Days of Posters / Day 008 of 100

Day 8: Off Balance

Asymmetry that still feels settled.

Chapter
01 Foundations
Level
Beginner
Time
45–60 minutes
Canvas
1080 × 1350 px

The principle

Balance is how visual weight is distributed across a composition. Symmetry is the easiest kind of balance, and often the most static. Asymmetrical balance pairs a heavy element with several lighter ones, or a large mass with a small, intense detail. Done well, it feels stable and alive at the same time.

Objective. Achieve asymmetrical balance by weighing elements against each other.

The brief

Design a poster for an architecture walking tour using an asymmetrical composition that feels resolved.

Constraints

  • No mirrored or centred layouts
  • At least one large and several small elements
  • Black, white and one colour

You're done when

  • Clearly asymmetrical arrangement
  • The composition feels stable
  • Visual weight is distributed deliberately

Stretch goal

Make a symmetrical version of the same content and write one sentence about what each version communicates.