100 Days of Posters / Day 072 of 100

Day 72: Rules, Not Choices

Write a system and let it design the poster.

Chapter
08 Experimentation
Level
Advanced
Time
45–90 minutes
Canvas
1080 × 1350 px

The principle

Generative design defines rules and lets the rules produce the result. You decide the system — “every line is one unit thicker than the last,” “each shape rotates 15° from its neighbour” — and then follow it without intervening. The designer’s role shifts from making every decision to designing the decision-making.

Objective. Design a rule system and follow it to create a composition.

The brief

Write five rules, then follow them exactly to produce a poster for an architecture biennale.

Constraints

  • Write the five rules before you start designing
  • Follow the rules without exception
  • Show the rules on the poster as small text

You're done when

  • Five clearly written rules
  • A result that follows them faithfully
  • An interesting composition

Stretch goal

Give your rules to another person and compare their result to yours.