Day 30: Against Expectation

Every subject comes with a default palette: summer is yellow, technology is blue, organic is green. Defaults are safe but forgettable. Choosing an unexpected palette can make a familiar subject feel new — as long as the choice is deliberate and the poster still communicates.

Objective. Challenge colour conventions while keeping a message clear.

Design a poster for a summer beach festival without using any of the typical summer colours.

• No yellows, bright blues or turquoises
• Maximum four colours
• The poster must still feel like summer

• A palette that avoids the obvious
• The subject is still clear
• A distinctive, memorable result

Make a winter event poster using a classic summer palette.