Day 13: Serif Meets Sans

Type pairing works when two typefaces are different enough to contrast but share something underneath — similar proportions, x-height or historical roots. A good pairing feels like a conversation. A poor pairing feels like two people talking at once. Contrast in role (headline versus text) helps them coexist.

Objective. Pair a serif and a sans serif so that each has a clear role.

Design a poster for a poetry reading using one serif and one sans serif typeface.

Include the title of the reading, two poets’ names, a short line of verse, and the event details.

• Exactly one serif and one sans serif
• Each typeface must have a defined role
• Typography only
• Maximum three colours

• Two typefaces with clearly separate roles
• A cohesive overall tone
• Readable verse and details

Try three different serif partners for your sans and pick the best one. Explain your choice in one sentence.